Monday, April 28, 2008

Sneaky Supermarkets

Here's something most people don't know:

Supermarkets put their highest priced items at eye-level.

It doesn't matter if the product is loaded with sugar, fat, and preservatives.

They are focused on their profit margins.

Good luck finding anything healthy at eye level.

[Fun Fact: Highest-Priced kids' cereals are placed at THEIR eye level]

The other day I was looking for canned pumpkin. (Ingredients: Pumpkin)

High, low, everywhere in between.

It used to be on the bottom shelf, so I had to squat deep.

Now it's high and almost out of the section.

This is another tactic of the food marketers: Switching things around.

Changing locations means us consumers might find some new unhealthy treat as we look for our old standbys.

One of the best tips anyone can use at the supermarket is to shop around the edges.

The perimeter of the store is where you'll find fruits, vegetables, lean meats, and eggs.

That's it for today!

Want more, do more, BE more,

~Luke

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